ANUA

ANUA is a Korean skincare brand that became widely known for one plant: heartleaf, also called Houttuynia cordata. The brand built its reputation on gentle, soothing formulas with clean, minimal textures, and its heartleaf toner became one of the most talked-about K-Beauty products of recent years. ANUA has since grown into a wider range of cleansers, serums and creams, but the calm, uncomplicated feel remains its signature.

What ANUA is known for

ANUA keeps its line-up focused, with each product line built around one hero ingredient. A few of the best documented include:

• Heartleaf 77% Soothing Toner: a watery toner built around heartleaf extract, designed to help skin feel calm and refreshed.
• Heartleaf Pore Control Cleansing Oil: an oil cleanser used as the first step of a double cleanse to dissolve sunscreen and makeup.
• Peach 70% Niacinamide Serum: a serum combining peach extract and niacinamide, aimed at a brighter, more even-looking complexion.
• Heartleaf cream and pad formats that extend the soothing heartleaf concept to other steps of the routine.

As with any brand, product names and formulas can be updated, so check the current listing before buying.

Key ingredients

• Heartleaf (Houttuynia cordata) extract, the brand signature
• Niacinamide, used for a more even-looking tone
• Hyaluronic acid and panthenol for hydration and comfort
• Ceramides in selected creams to support the skin barrier
• Plant oils in the cleansing oil to lift sunscreen and makeup

Who it suits

ANUA is a natural fit for people with sensitive skin or skin that easily looks flushed, and for anyone focused on visible pores or oilier zones without wanting harsh products. The light textures also layer well for combination skin. As always, patch test any new product, especially if you react easily to plant extracts.

How to fit ANUA into your routine

A simple ANUA routine might start with the cleansing oil in the evening, followed by a gentle water-based cleanser. Pat the heartleaf toner in with your hands or a cotton pad, then follow with a serum and moisturizer. In the morning, finish with sunscreen. Use our routine builder to build a full routine around your skin type, or browse more Korean toners. For a deeper look at the brand, see our ANUA skincare in Canada guide.

Buying ANUA in Canada

Because ANUA products are so popular, they are also commonly imitated. Compare retailers, favour well-known sellers, and check that the packaging, batch code and ingredient list match what the brand publishes for that product. Be cautious with prices that look far below the usual range. Packaging and formulas may differ by market, so read the label on the listing carefully. We may earn a commission through some links on this page; here is how our affiliate links work.

Melaxin.ca is an independent Korean skincare guide. We are not affiliated with, endorsed by or an authorized reseller of ANUA, and we do not sell, ship or take payment for any product. Brand names and product names belong to their respective owners.